eBay UK puts sneakerhead knowledge to test with The Authenticity Lab launch at King’s Cross Station

eBay UK is launching The Authenticity Lab, pitched as a first of its kind multi-sensory experience in London that puts sneakerheads' knowledge to the test.

Curated by Niko B, FD From The Future and Magdi, eBay says that it is pulling back the curtains behind its Authenticity Guarantee programme.

Through sound, touch, taste, sight and smell and the exclusive sixth “Sneaker Sense'', the pop-up will challenge people on their sneaker knowledge and give them a chance to get their hands on the most coveted pairs including Union Jordan 4s and New Balance JJJounds.  

Launching outside King’s Cross Station, people can visit The Lab on Friday 22nd and Saturday 26th, between the hours of 9am - 5pm and 10 am - 6pm, respectively. It also travels to Sneakerness London for 48 hours the following weekend, 30th September - 1st October. 

Wahaaj Shabbir, Head of Sneakers at eBay UK, says: “I know as a sneakerhead myself, that we’re obsessives when it comes to the look, feel, sound and even smell of a new pair of shoes.”

“The Authenticity Lab animates how our own team of sneaker authenticators check and verify each shoe sold on eBay, with every detail counting - so we look forward to putting the public’s knowledge to the test to get their hands on some hyped shoes.”

Niko B says: “Music and sneakers both share the same driveway, both about creating something timeless and getting into them tiny corners of the brain to create something new.”

“They’ve always been hand in hand and allow the individual to fully express who they are. Very very excited to bring bars to the Lab to celebrate the sensational connection between the two.”