EE opens Manchester Experience store in Trafford Centre with former England footballer Ellen White

EE today opens the doors of its new Experience store, alongside former Manchester City player Ellen White, in the Trafford Centre.

Visitors will be able to explore various ‘experience zones’ and ‘room sets’, with each area curated to give customers a taste of future connected living.

The experience zones include:    

• Welcome Zone: A shopfront including a changeable digital window canvas that lets customers see the latest product launches and in-store offers before they step inside the store. 

• Gaming Zone: The latest games and consoles available to try, as well as advice from the team on a range of bundles and plans.

• Base Camp: A space for customers to sit down and work or learn about the connected technology on offer; with sofas, work benches and collaborative worktops, visitors can stop by for a complimentary tea or coffee, catch up on emails or speak to one of the EE team for advice on a range of products and services. Shoppers can also drop off their device for a two-hour repair service, regardless of the network they are on. 

• Tech Live: Try before you buy with an interactive bench inviting customers to trial the latest innovations, discover new devices and speak to the experts. A host of technology will be on display, evolving as new product launches hit the shelves, with visitors able to browse and purchase their chosen products online.

The new Experience store also gives customers the opportunity to visualise how a range of connected technology could be used in their own homes, by exploring the aforementioned room sets.

These include a living room with superfast broadband and connected home technology such as home security and TV packages, and a home office with technology to support with online security and working from home. 

Asif Aziz, Retail Director at EE, says: “As one of the UK’s largest technology hubs, we are excited to be bringing our new Experience store format to this vibrant and innovative city, helping our customers and the local Manchester community to get the most out of their technology.”

“We want our stores to be so much more than a traditional phone shop; whether you are an avid gamer, a home worker or even a technology novice, our EE Guides are here to help and share their expertise. We are looking forward to opening the doors to our latest Experience store with the help of Manchester City legend Ellen White.”

Simon Layton, Centre Director at Trafford Centre, says: “We’re delighted to welcome EE’s new Experience store to Trafford Centre, offering visitors an exciting new connected space to shop, work, learn and play.”

“EE’s significant investment in this cutting-edge new store exemplifies our commitment to delivering a unique and immersive physical experience that cannot be replicated online.”