English Premier League betting market continuing to boom

When it comes to sports betting markets globally, very few can compete with the international appeal of the English Premier League.

As the most watched soccer league on the planet, the influx of finance and investment in the Premier League makes it huge business the world over and the associated betting markets are highly influential in growing the global profile of the league.

This has transcended beyond the action on the pitch itself, with retail outlets continually seeking new ways to involve the English Premier League into their products, with the telecommunications companies such as BT and Sky building much of their UK output and productivity around the ability to offer Premier League football to their audiences.

In-store retail collaborations within the Premier League sphere are commonplace too, with the likes of Cadbury, Hublot and Budweiser all striking official partnerships with the Premier League, creating income streams and sponsorships for all parties.

Whilst there are plenty of retail operations seeing the value in being linked with the Premier League, it is the sports betting industry that is even more intrinsically linked to the action on the field and the tie between the two worlds will also be intertwined.

Betting on the Premier League has never been easier for punters, with a myriad of crypto and PayPal betting sites on offer, along with the traditional staples of the sports betting world both online, and in-person.

Continuous innovation in the world of football and specifically Premier League betting has led to more markets than ever before being accessible to punters, as they look to spread their wings in the world of Premier League betting.

The savvy kingmakers at the Premier League are also quick to see the retail opportunity in the combination between football betting and English football’s top flight and with in-play and on-shirt sponsorship still allowed by gambling companies in the Premier League, there is no sign that the betting industry is lessening its impact on the Premier League.

Every season, match and minute of the Premier League presents an opportunity for punters to invest in a football betting market and with 20 of the biggest sides in Europe battling it out every weekend, with any side capable of beating another, truly is intriguing viewing for sports betting enthusiasts.

Manchester City once again the team to beat

Winning five of the last six Premier League titles doesn’t do much to corroborate the narrative that the Premier League is the most open league in the world, but Manchester City have undoubtedly been the dominant force in the division in recent times.

Pep Guardiola looks to have rejigged his side intelligently once more during the off season and few would bet against the blues lifting the title in 2024.

Arsenal and Liverpool lead the challenge behind City, with both sides developing exciting young squads that are capable of going all the way and mounting a title charge. Elsewhere, the likes of Tottenham, Newcastle United and Manchester United will be hoping to challenge City at the top.

Staying in the Premier League is key

Whilst no football fan wants to see their team lose, the difficulty of staying in the Premier League is demonstrated every season and financially, dropping into the Championship can be catastrophic for clubs.

A lack of revenue, commercial exposure and a burgeoning wage bill can have a cataclysmic impact at some clubs and staying in the Premier League is crucially important as a result.

Promoted sides Burnley, Luton Town and Sheffield United are the front runners to drop back down into the second tier, whilst the likes of Everton, Bournemouth and Wolves could also have their work cut out to still be playing Premier League football next season.