Amanda Mulligan departs Walmart to take on Director of Social Media and Influencer role at McDonald’s
Amanda Mulligan has joined McDonald’s as Director of Social Media and Influencer.
She was previously at Walmart where she held the role of Director of Brand Social.
In a LinkedIn post, she said: “A dream job means something different for everyone. For me, a dream role means working for a brand that strives for excellence and deeply connects with customers beyond just driving a purchase.”
“They put the work into understanding their passions and the cultural threads that unite their fanbase.”
“That brand for me has always been McDonald’s, and I have been awarded the incredible opportunity to join their team to infiltrate culture and connect with their millions of fans as the Director of Social Media and Influencer.”
“This is an honour I don’t take lightly following in the big (red) shoes of Guillaume Huin (Senior Director of Marketing) who has done a remarkable job establishing their voice on social.”
She added: “None of this would be possible without my time spent working at Walmart for the last five and a half years - a company also dedicated to championing its customers and positioning the brand in culture.”
“I will forever be grateful for my experiences and all of my peers, leaders and mentors whom I’ve been fortunate enough to work with along this journey.”
“I look forward to liking, sharing and commenting on all of the amazing work Walmart creates. And, I am all the more excited to step into this new chapter at McDonald’s under the fearless leadership of Jennifer Healan (Vice President, U.S. Marketing, Brand Content and Engagement).”
WcDonald's
In February, McDonald’s launched an immersive campaign that celebrated manga and anime.
This saw the fast food giant change its name to WcDonald’s.
Huin said: “On 2.26, McDonald's becomes WcDonald's, as an homage to the name used for decades in mangas and anime to refer to McD.”
“New logo, Japanese name, flipped arches, new exclusive packaging, WcNuggets and a new WcDonald's sauce with quite a spicy kick - we are officially WcDonald's now.”
He added: “To honour the art of manga and anime, we have partnered with the legendary Japanese animation Studio Pierrot (Bleach, Naruto) and Acky Bright, a brilliant Japanese manga artist, to release four mini episodes and short mangas, once a week.”
The mangas were unlocked via a QR code on packaging or in select manga stores across the US.
Each episode and manga covered a different genre of the anime world, going from shoji (romance) to shonen (action), fantasy or mecha battles. And each had their own characters.
Huin said: “This campaign is another example of the brand's commitment to "share the pen" with fans and celebrate the cultures we've been a part of organically. Seeing the anime world take over our 13,500 stores is something I cannot wait for.”
“This immersive campaign was led by three talented marketers from the Brand and Content team: bravo Anna Engel, Nathaniel Gaynor, Yaritza Vallejo and special kudos to the culinary and menu team who developed the delicious WcDonald's Sauce and Wieden + Kennedy for the concept.”
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