London-based circular jewellery online platform Finematter closes out £2.2 million seed round

Finematter, a circular online marketplace focused on the jewellery industry, has announced the second close of its seed round, bringing the total raised to £2.2 million.

This counted contributions from angel investors such as Heini Zachariassen (Vivino), Christine de Wendel (Zalando/Sunday), Jeppe Rindom (Pleo), Dino Patti (Playdead/Jumpship), Peder Micheal Pruzan-Jørgensen (Pandora's Sustainability board), and participation from existing shareholder Heartcore Capital.

"We are absolutely thrilled and grateful to be backed by such an incredible group of investors. They, as we do, believe that we have a unique opportunity to create a category defining company, which can make a difference for the many thousands of independent creatives in the jewellery industry, as well as a blueprint for a truly circular business model," says Caroline Chalmer, Founder and CEO at Finematter.

"This funding will enable us to further develop our platform, expand our network of jewellers, and create a lasting impact on the circularity of the jewellery space."

Founded in 2021 and headquartered in London, Finematter enables customers to order, repair, remodel, and recycle jewellery.

All jewellery transacted through the platform is issued with a digital certificate, documenting its full life cycle and enabling circularity.