ShopPay spotted on non-Shopify website as clothing retailer Everlane adds solution to homegrown CMS
Shopify’s ShopPay solution has made an appearance on a non-Shopify website, with some industry observers predicting the end of one-click checkout businesses.
Everlane’s website now has an express checkout that features the offering alongside Apple Pay and PayPal.
ShopPay is part of the Shop app, which also includes package tracking.
Anyone can do it
The global e-commerce market is being democratised by e-commerce as a service companies, like Shopify, and marketplaces, like Amazon and Alibaba, that allow anyone to become a merchant.
Alongside this, improved technology, new delivery services, and wider internet adoption will help the global value of e-commerce transactions hit $9.3 trillion by 2027, growing at a compound annual growth rate (CAGR) of 9.5% from 2022, according to GlobalData.
Global e-commerce transactions grew from $2.5 trillion in 2016 to $5.9 trillion in 2022 at a CAGR of 15%. Covid-19 was a crucial factor in this growth as the pandemic lockdowns accelerated the shift to online shopping.
Aisha U-K Umaru, Analyst, Thematic Intelligence at GlobalData, comments: “Although the e-commerce industry will grow globally, key geographical disparities can be observed.”
“The US and China currently dominate the market and will account for over half of the e-commerce industry’s value in 2027. However, emerging markets should not be overlooked.”
India is one of the world’s fastest growing markets, and GlobalData expects Indian online spending to grow at a CAGR of 23% between 2022 and 2027.
This is primarily thanks to its massive population, increased internet and smartphone penetration, and growing consumer purchasing power.
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