Insomnia Cookies sweetens US customer loyalty and CX with PAR Technology Punchh
Insomnia Cookies serves warm cookies all day and late into the night from 240 stores in the US and via its delivery channel. It has selected ParTech’s PAR Punchh loyalty and offers solution to evaluate and strengthen customer connections, increase frequency, and maximise spend.
The restaurant loyalty platform is designed to enhance the customer experience (CX) of Insomnia Cookie’s customer base for bakery treats, as well as fortify their connection to the brand in what is a very competitive industry.
According to Tom Carusona, Chief Marketing Officer at Insomnia Cookies: "We're excited to evolve our customer experience, reward our loyal Insomniacs, and provide an even more enjoyable journey for those who crave our warm, delicious creations."
The bakers offer a diverse menu featuring more than 20 types of cookies, vegan options, cakes, brownies, milk, ice cream, and so on, so there is plenty of scope to up- and cross-sell its range to existing customers and new targets as it seeks to expand internationally into Canada and the UK.
The brand started in 2003 in a University of Pennsylvania dorm room when then student Seth Berkowitz founded it. Its headquarters remain in Philadelphia, PA.
PAR was selected because of its proven 40-year expertise in the customer loyalty arena with more than 200 global enterprises across 20 countries relying on it already, including brands like Yum!, Casey's and Tropical Smoothie Café to boost their revenues by fostering strong customer relationships.
The vendor also offers restaurant Point-of-Sale (PoS), digital ordering and back-office software solutions and hardware, supplying more than 100,000 restaurants in 110 countries.
"At PAR, we believe in empowering brands to forge meaningful connections with their customers,” said Savneet Singh, CEO at PAR Technology, citing its collaboration with Insomnia Cookies.
“By leveraging the power of Punchh and our team of [implementation] experts, Insomnia is poised to take its customer experience to new heights, creating lasting connections and driving business success."
The Punchh solution uses long-established artificial intelligence (AI)-driven machine learning techniques to examine datasets and determine suitable targeted loyalty offerings. The data tech supports a brand’s self-learning processes to nurture and grow its ‘superfan’ base.
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