Scan technology on the up as UK firm Jisp reports stellar results

Scanning technology on your mobile phone is increasingly prevalent in retail for promotions, reward and savings schemes, self-service and many other end uses.

Its rise is evidenced by UK company Jisp’s stellar results with scans up 90% in 2023 versus the year before, retail sales via its Scan & Save app rising 327% to deliver £3.5 million and a 41% jump in its brand partners.

Usage has been rising for a number of reasons, with increased consumer awareness and acceptance of mobile retail since the Covid-19 pandemic coalescing with retailers need to cut costs and consumers desire to easily access saving and discount schemes, during the present cost of living crisis.

Jisp Scan & Save has now racked up £4.3m for retailers since its launch, with the majority of that coming last year. Shopper savings through the app reached £875,000 in 2023, up 31.4% on the previous year, to deliver a total end user saving figure of £1.5m since its launch the year before. The number of shoppers using it in 2023 rose 21%.

There is an 81% retention rate for brand partners using the Scan & Save app, with the extra 41% who came on board last year particularly pleased with its performance.

Total scans in-store also saw an uptick thanks to the wider app’s AR vouchers capability, which continues to be popular.  

Meanwhile, the new Scan & Win shopper activation function, unveiled in the final quarter of 2023, drove performance up still further. Deployments in UK and Ireland are shortly to be followed by rollouts in Australia, Singapore, Canada, and the USA.  

Scan & Win introduces an always-on marketing approach for brands to connect with shoppers globally, garnering likes, followers, comments and browsing activity online, sometimes via gamified experiences. This complements the physical store scanning options available from the vendor, driving up online digital engagement and ultimately sales.

Scan & Win promotions are independent of purchase but have already delivered 20% conversion rates thanks to the increased engagement they deliver.

“We delighted with how we ended 2023 and we’re looking forward to another fast start in 2024,” said Jisp’s managing director, Ilann Hepworth. “The level of growth we’ve experienced across the business has been phenomenal.”