2024 RTIH Innovation Awards sponsor Scala opens Madrid showroom with London space set to follow

Marketing technology specialist, Scala, has opened a showroom space in Madrid, Spain where its solutions can be sampled and new custom made solutions developed and shared.

Located on the fourth floor of Condesa de Venadito, 1. Madrid, the showroom is well served by local, national and international transport links including the Adolfo Suárez Madrid–Barajas Airport. It has been operational since September and was officially opened on Thursday, 21st November with an opening reception attended by 50 guests including Disney, Leroy Merlin and NCR. 

“Scala has so much to offer businesses of all types and, as we have seen from those who have already visited the showroom, there is a huge interest in the ways in which our solutions, built on a deep understanding of customer experience and the capabilities of our technology, can create efficiencies and drive profits,” says Alvaro Morales, Scala Sales Director, Spain and Portugal.

“The opportunities unlocked through in-store retail media can be demonstrated so clearly using the showroom, as can the ways in which Scala provides powerful customer-communications across quick serve restaurants, stores, healthcare settings, educational spaces and more.”

The showroom is separated into industry specific zones including a grocery space in which the  benefits of integrated signage and customer communications in a retail environment are showcased, and a restaurant area where Scala’s menuboard, ordering and fulfilment solutions are shared. 

“There is no substitute for seeing Scala solutions first-hand. Our technology is always received with curiosity and delight at the many exhibits and presentation and networking events, where we showcase across the year,” says Harry Horn, General Manager EMEA, Scala.

“With this showroom, as with the others which will be opened across Europe, we can collaborate with clients in a far deeper manner; sharing our expertise and working with them to develop tools that answer the needs of their business.”

Madrid is the first showroom space to open outside of Scala’s head office in Sittard, NL. A space in London is currently being built with plans to open others across key European markets in 2025.

Scala currently has a team of three working in Madrid. Jorge Mira is Director of Creative Services and has been working with the company for 20 years. Alvaro Morales joined in April 2023 as Sales Director for the region. In September this year, Arianne Cediel joined as Senior Sales and Business Development Manager

2024 RTIH INNOVATION AWARDS

Scala was among the sponsors of the sixth edition of the RTIH Innovation Awards.

The awards, also sponsored by Vista Technology Support, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last week’s gathering.