Bershka and FFFACE.ME team on collection that connects physical apparel with interactive experiences on TikTok

Bershka and FFFACE.ME have unveiled what is pitched as the world’s first TikTok clothing collection, merging fashion and digital innovation in a fresh new way.

This marks the fifth collaboration between the two brands, featuring five exclusive items that connect physical apparel with interactive experiences on TikTok.

The release builds upon a previous Bershka x FFFACE.ME Semi-Digital drops, which inspired over 64,000 pieces of user-generated content, more than ten million online impressions, and achieved a complete sell-out.

Another distinctive feature of this drop is a pivot from the Instagram Filter platform to the world of TikTok Effect House.

The new collection includes five items with designs inspired by TikTok trends. Each piece incorporates an augmented reality (AR) element, activated by scanning a QR code with a smartphone. By focusing the camera on the garment, users bring the design to life, transforming it into engaging, TikTok ready content.

Dmytro Kornilov FFFACE.ME CEO, says: "Bershka is the industry leader in understanding the cultural and style needs of the new generation, and we help them connect this expertise with innovative trends. And it's not about tech hype bubbles and buzzwords.”

“Together, we keep using innovations that are safe for the brand, seamless for users, and proven measurable and effective in driving sales. A smooth pivot from Instagram to TikTok after the shocking Meta Spark shutdown is a great example of a prompt response to fast-paced changes in the tech and social life."

2024 RTIH INNOVATION AWARDS

Social commerce is a key focus area for the sixth edition of the RTIH Innovation Awards, which are now closed for entries.

The awards, sponsored by Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.