Valentino Beauty teams with FFFACE.ME on immersive AR lipstick experience at Spike Me pop-up in New York

FFFACE.ME partnered with Mazarine to power an immersive experience at the Spike Me Valentino Pop-Up event held on 4th-5th October at Flatiron Plaza, New York City.

Central to the pop-up was an augmented reality photo booth leveraging FFFACE.ME’s technology, allowing guests to virtually try on Valentino's new Spike Valentino Buttery Matte Lip Colour collection and receive printed photos of their personalised look. 

As guests approached the booth, they were invited to try on four different lipstick shades from Valentino’s collection, which transitioned on their virtual reflection. After the shades were showcased, the system selected an individual shade for each user and printed a photo of their virtual makeover.

Nika Mantyka, Creative Director at FFFACE.ME, says: "We believe that blending digital and physical experiences strengthens the emotional connection between consumers and brands.”

“Our work with Valentino Beauty is a perfect example of how augmented reality can offer a fun, personalised interaction with a product while creating lasting impressions."

2024 RTIH INNOVATION AWARDS

AR is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.