UK high street giant Next taps Vyking retail technology on virtual shoe try on offering for mobile shoppers

Vyking has announced a partnership with Next, with the retailer launching both its 3D viewer and virtual try-on solutions on its mobile site. As a result, shoppers can now see in 3D and virtually try on over 200 pairs of shoes.

In a LinkedIn post, Thibault Marion de Procé, Co-founder and CPO at Vyking, said: "Big thanks to all the team overseeing the integration at Next and to the teams at Nike and adidas for sharing a large number of 3D models to power these experiences."

"Looking ahead to 2025, we’ll continue to expand with more 3D models, additional product categories and ultra-personalised shopping experience. We've been building..."

2024 RTIH INNOVATION AWARDS

3D technology was a key focus area at the sixth edition of the RTIH Innovation Awards.

The awards, sponsored by Vista Technology Support, Scala, CADS, 3D Cloud, Brightpearl by Sage’s Lightning 50, Business France, and Retail Technology Show 2025, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended last month’s gathering.