Bank of America and Starbucks loyalty partnership aims to deepen customer engagement and connection
Bank of America and Starbucks have announced a new loyalty partnership pitched at the former’s cardholders and the latter’s Rewards members.
Bank of America cardholders and Starbucks Rewards members can earn 2% cash back on top of the rewards or card benefits they already earn on qualifying purchases, and 1 Star per $2 spent at Starbucks when they link an eligible debit or credit card with their Starbucks Rewards account at BofA.com/starbucks or starbucks.com/bofa.
Members can unlock their new benefits through qualifying Starbucks in-app purchases with their linked Bank of America debit or credit card – like reloading a digital Starbucks gift card, ordering ahead, or paying in the app at the register.
Stars earned can be redeemed towards Rewards at Starbucks including free drinks, food, merchandise and whole bean coffee.
This is open to currently enrolled Starbucks Rewards members and Bank of America cardholders, as well as new members or cardholders.
“Partnering with Starbucks is part of our commitment to invest in meaningful ways to thank our clients for choosing to do business with us,” says Shikha Narula, Head of Consumer and Small Business Product Strategy and Transformation at Bank of America.
“We are pleased to give Bank of America clients and Starbucks customers even more opportunities to make their everyday financial lives more rewarding.”
“We are pleased to partner with Bank of America and offer Starbucks Rewards members even more valuable benefits like Cash Back and more Stars,” says Ryan Butz, Vice President, Loyalty Strategy and Marketing at Starbucks.
“This partnership is the latest example of how we are continuing to invest in our most loyal customers to deepen engagement and connection by offering benefits and experiences that can’t be found anywhere else.”
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