Currys taps Bambuser technology as British retailer leverages capabilities of shoppable video calls

Bambuser, a video commerce provider, has announced a partnership with home electronics retailer Currys.

"We are excited to embark on this journey with Bambuser," says Andy Gamble, Group CIO at Currys.

"Video commerce presents a unique opportunity for us to engage with our customers in a more meaningful way and showcase our products to buyers one-on-one in a personalised and interactive way.”

“We believe that this partnership will enable us to create enhanced shopping experiences that drive customer loyalty."

By teaming up with Bambuser to implement its virtual consultation solution, Currys says that it aims to leverage the capabilities of shoppable video calls, allowing shoppers to interact with product experts, ask questions, and make informed purchasing decisions during virtual consultations – wherever they are.

"Following our successful partnership with Elkjøp in the Nordic region, we are thrilled to welcome Currys to the Bambuser community and expand our partnership with the Currys group; we look forward to delivering memorable shopping experiences that exceed expectations and drive business growth," says Louise Blomqvist, President EMEA at Bambuser.

Accenture and Microsoft

Currys has selected Accenture and Microsoft to deliver its core cloud technology infrastructure that will enable it to leverage the latest AI technologies to enhance operations, elevate the shopping experience, and improve the colleague experience for its 25,000 people.

Accenture and Microsoft, together with their joint venture Avanade, will work with Currys to modernise, secure and simplify its technology estate, enabling Currys to accelerate the adoption of Microsoft AI technologies such as Azure OpenAI Service.

Alex Baldock, Group CEO, Currys, says, “AI is the biggest technological leap of our life time. Currys exists to help everyone enjoy amazing technology, so as well as bringing the benefits of AI to millions of customers, we’ll do the same to our own business.”

“We couldn’t have better partners for this, and together we aim to put Currys at the forefront of digital transformation in retail. We’re just starting out here, but the possibilities are vast. I’m looking forward to unlocking big benefits for our colleagues, customers and shareholders.”