Dolly Parton stars as TalkShopLive partners with Country Music Association for livestreams from CMA Fest

Video commerce and retail media enablement platform TalkShopLive has announced a partnership with the Country Music Association to produce and stream a series of shoppable livestreams at the upcoming CMA Fest.

TalkShopLive and CMA will showcase interviews with country superstars Dolly Parton, Cody Johnson, and Lainey Wilson as they take the CMA Close Up Stage inside at Fan Fair X Music City Center.

The shoppable livestreams will broadcast across multiple destinations including TalkShop.Live, CMAFest.com, and CMA and respective artists’ Facebook pages.

The livestreams will offer official CMA Fest merchandise, music, and products from the talent as well as the opportunity to donate to the CMA Foundation.

“CMA Fest is the ultimate event for country music fans from around the world each year and we are thrilled to partner with CMA to bring these superstar interviews to the masses through a series of shoppable livestreams,” says TalkShopLive Co-founder and CEO, Bryan Moore.

“So many country music artists already rely on TalkShopLive as their video commerce solution to sell their music, merchandise and more. This partnership is a reflection of our longstanding relationships and our commitment to being the best partner to the music industry.”  

CMA Fest, which is the longest running country music festival in the world, features more than 300 country music artists performing over the span of four days.

The CMA Close Up Stage is one of the festival’s most highly anticipated events which allows fans to hear their favourite country artists discuss a variety of topics in a rare and intimate setting.