Retail technology that helped New Look beat Asos wins Best Search Software Tool of 2024 gong

MediaVision Group’s e-commerce platform Metis triumphed at the recent European Search Awards, winning Best Search Software Tool for one of its flagship products, Accelerate. 

This is an offering within the solution that aims to boost SEO growth for large e-commerce brands at the click of a button.  

It helps e-commerce teams optimise and manage onsite products at scale, utilising technology to unlock demand trends weekly and improve product visibility.

With internal trading teams being scaled back as budgets are cut, asking for new product category pages often results in the age old “we’d love to, but we don’t have the resource to create and maintain them”.   

Metis Accelerate solves this problem for e-commerce retailers by: 

• Researching the entire keyword universe using advanced keyword mining and AI 

• Scraping the brand’s current product and category set 

• Analysing this data and suggesting product categories that the site could have that target significant search demand but currently don’t exist 

• Building these categories out into a Metis subdomain at scale using AI to optimise, mimicking the brands front end to ensure a consistent look and feel 

• Hosting these pages behind a reverse proxy, therefore inheriting a brands domain authority 

• Cross linking into the current site architecture using Accelerates category cross linking algorithm 

This creates a far broader net of categories for a brand and clusters around each core product type that boosts the product type rankings, MediaVision Group says. 

The EU Search Awards Judges commended Metis Accelerate as “remarkably impressive, especially in its ability to address common real-world challenges encountered by large e-commerce brands.” 

Nick Ormerod, Director of E-commerce at New Look, says: "We have been using MediaVision’s Metis platform for the last three years.”

“Metis Accelerate enables us to quickly respond to the rapidly changing market by allowing us to create unlimited product categories, giving us the ability to react to weekly search demands promptly." 

Acting on weekly consumer demand insights to fast track the optimisation of product categories (PLPs) for New Look, Metis and Accelerate powered a strategy that drove a 400% increase in visibility, enabling the brand to surpass Asos in 2024.   

MediaVision Group CEO Louis Venter says: “Accelerate winning Best Search Software Tool at EU Search Awards is a proud moment for an incredibly hard working team and a massive testament to the innovation within the Metis platform.”

“Exciting times are ahead with the launch of our Metis app, which literally puts insights in the hands of brands 4x faster than any available tool on the market.” 

Managing Partner Matthew Platts says: “Some of the e-commerce brands we work with face hugely competitive and high pressured markets alongside wildly unpredictable consumer trends.”

“As a business we’re constantly looking for ways to help our clients capitalise on opportunities exactly like this, and the Metis platform and its flagship products, like Accelerate, do just that.”

“Imagine being able to respond to trends in real-time at the click of a button, without impacting resource in your trade and marketing teams, and have that turn into revenue? That’s the power of Metis and Accelerate.” 

Strategy Director, Tasha Antwi, comments: “Our unique proposition puts Metis data at the core of all strategy decisions at MediaVision and I’ve really seen it pay off.”

“As we introduce new products like Accelerate to the suite, we’re seeing performance literally accelerate, and it’s a game changer for clients.”