Busy times for British furniture retailer Sofology as it taps 3D technology for introduction of new ranges

Sofology has recently gone through the process of introducing a significant amount of new ranges, a move that has resulted in the retailer’s 3D team being very busy in the first seven months of the year.

In a LinkedIn post, Chris Booth, Visual Content Manager at Sofology, said: “Since December, our team of ten has produced thousands of models, nearly 75,000 product renders, 80 lifestyle shots and nearly 350 cameo shots.”

“Not to mention assets produced for social media and marketing campaigns, with a few animations thrown in for good measure. The year's not over and there's still much more to come. Do yourself a favour and check out our new products in a store near you (I went for the Fitzrovia).”

2024 RTIH INNOVATION AWARDS

3D technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.