Bella Italia mobile app goes live to deliver perks, freebies and showcase new food offerings and competitions

Italian restaurant brand, Bella Italia, has launched its first ever rewards app.

The aim is to. showcase new dishes, offers and competitions.

The launch is part of the ‘Feel Bella’ campaign, designed to offer a soothing escape from life's daily stresses, just in time for autumn. 

The app, which took six months to develop, unlocks deals like free dough balls on Tuesdays. It also allows customers to find the nearest Bella Italia whilst staying up-to-date with the latest menu launches and limited time only dishes. 

There is also a ‘Spin The Wheel’ section, where users can unlock exclusive discounts, perks, and freebies, along with the chance to win a £100 voucher every week.

Megan Trimble, Marketing Director at Bella Italia, which, as part of The Big Table Group, operates 70 restaurants across the UK, says: “We are thrilled to launch the Bella Italia app, which is a significant step in enhancing our customer’s experience.”

“With this app, we’re making it easier than ever for our guests to enjoy their favourite dishes. We can’t wait for our guests to explore all the benefits of the Bella Italia app.”

2024 RTIH INNOVATION AWARDS

Mobile retail is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.