US-based furniture manufacturer Flexsteel Industries chooses 3D Cloud as its new 3D technology partner

Flexsteel Industries, a manufacturer, importer, and marketer of residential upholstered and wooden furniture products in the United States, has announced a partnership with 3D Cloud.

The tie up aims to bring world class product visualisation assets to over 2,500 Flexsteel retailers.

"3D Cloud has a unique mix of leading technology, straightforward pricing, and a holistic solution that addresses the critical challenges in 3D product visualisation for furniture manufacturers,” says Mike McClaflin, CIO at Flexsteel.

Flexsteel is introducing 3D Cloud Product Configurators and 3D Cloud WebAR for 440 products, with plans to add more over the next several months.

After an extensive vendor evaluation, it chose 3D Cloud as its 3D technology partner.

"3D Cloud has a unique mix of leading technology, straightforward pricing, and a holistic solution that addresses the critical challenges in 3D product visualisation for furniture manufacturers," says McClaflin.

"Their approach simplifies the rapid deployment of a comprehensive 3D programme, including self-service product renders, WebAR, and product configurators."

The company is introducing 3D Cloud Product Configurators and 3D Cloud WebAR for 440 products, with plans to add more over the next several months.

Initially available on Flexsteel.com, the company is considering adding an e-commerce integration on their own website and offering configurators that can be deployed on dealer websites in the future.

To see how the new 3D product configurators work, visit the product page for the Bryant Fabric Sofa on Flexsteel.com. Customise the covers and pillows, check dimensions, view from different angles, and view in your room with augmented reality.

"Flexsteel has been exploring ways to use emerging technologies to provide the best brand experiences to our dealers and customers," says McClaflin.

"Our partnership with 3D Cloud allows us to simplify complex processes and deliver a more dynamic and interactive brand experience. We are particularly excited about the ability to reuse our 3D content investment across multiple applications, ensuring consistency across touchpoints, marketing effectiveness and operational efficiency."

"We are thrilled to partner with Flexsteel, a company that truly embodies innovation and quality," says Beck Besecker, CEO and Co-founder at 3D Cloud.

"Their thoughtful investment in innovation makes them exceptional collaborators. I'm proud of the commitment to excellence on both sides of the relationship as we work together to transform the furniture buying experience."

2024 RTIH INNOVATION AWARDS

3D technology is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.