Martha Stewart makes her TalkShopLive debut and sells a lot of signed editions of her new cookbook

Martha Stewart took part in her first ever TalkShopLive show this week.

In a LinkedIn post, Bryan Moore, CEO and Co-founder at TalkShopLIve, said: “In addition to selling a lot of signed editions of her new cookbook, she also had some pretty incredible things to say about TalkShopLive and why she chose our platform to launch her products.”

Stewart’s show was simulcast and shoppable across TalkShopLive, seven social media accounts, her own domain, E! News, via TalkShopLive’s partnership with NBCUniversal, and it achieved a combined social reach of 21.9 million followers and embedded media stories.

Moore added: “Her show was amazing, and our platform was perfect. I watched the entire show from the centre seat of my flight to Bentonville.”

“Martha has always been - and will always be - the ultimate innovator and influencer of yesterday, today, and tomorrow - thanks for loving us as much as everyone at TalkShopLive loves you! We can’t wait until your next show.”

2024 RTIH INNOVATION AWARDS

Live shopping is a key focus area for the sixth edition of the RTIH Innovation Awards, which is now open for entries.

The awards, sponsored by CADS, 3D Cloud, Retail Technology Show 2025, and Business France, celebrate global tech innovation in a fast moving omnichannel world.

It’s free to enter and you can do so across multiple categories.

Key 2024 dates

Friday, 25th October: Award entry deadline 

Tuesday, 29th October: 2024 shortlist revealed

30th October-6th November: Judging days

Thursday, 21st November: Winners announced at the 2024 RTIH Innovation Awards ceremony, to be held at RIBA’s 66 Portland Place HQ in Central London.