Social commerce specialist ORME helps monitise Instagram video content with Shoppable Reels launch

ORME, a social commerce platform for beauty brands, has launched Shoppable Reels, a new technology allowing companies and creators to monetise Instagram video content.

The platform allows consumers who comment “Buy” on a Reel to automatically receive a direct message with a link to a brand’s e-commerce store. This allows companies to maintain their relationship with the consumer and still provide instant access to shoppable products via Instagram. DL1961, Warp and Weft, SSONE, Everen Skincare, Paume, Marie Hunter, Tronque, JooY, and Yensa have recently joined ORME and are leveraging Shoppable Reels.

“Transforming Reels into instantly shoppable, revenue driving content will be a game changer for beauty, fashion, and lifestyle brands and content creators who are searching for alternatives to TikTok Shop,” says Faisal Ahmed, Co-founder and CEO, ORME.

“For brands looking to maximise Instagram’s two billion monthly active users, our Shoppable Reels platform is the next step in social commerce innovation. At the moment, directing a consumer to a brand’s e-commerce site via social media is very cumbersome.”

“It requires users to click through multiple steps which results in frustration and lost conversions. ORME’s Shoppable Reels platform removes these barriers and keeps users engaged on Instagram while allowing brands and creators to monetise their content effortlessly.”

2025 RTIH INNOVATION AWARDS

Social commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.