American retailer CITY Furniture partners with 3D Cloud as it looks to write the future of furniture shopping

CITY Furniture has deployed a suite of 3D tools, now live on its website.

With the recently launched 3D Cloud 360 Spins, WebAR, and CITY Furniture 3D Room Planner, customers can: Explore products from any angle with interactive 360 spins; See furniture in their space with WebAR augmented reality; Design entire rooms in 3D.

"We partnered with 3D Cloud because they share our commitment to innovation, quality, and exceptional customer experiences," says Andrew Koenig, CEO at CITY Furniture. "Scaling 3D content is challenging, and having the right partner makes all the difference. 3D Cloud delivers."

"CITY Furniture is a clear leader in writing the future of furniture retail," says Beck Besecker, CEO and Co-Founder at 3D Cloud. "Their dedication to creating a better, more efficient, and more beautiful way to shop aligns perfectly with our mission - one 3D model, every application."

"The idea of one 3D product powering multiple applications is instrumental in orchestrating our vision for a consistent hybrid customer experience," adds Koenig. "This is the most efficient, most compelling approach to 3D available in furniture retail today."

2025 RTIH INNOVATION AWARDS

3D technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in March, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.