La Tua Pasta taps Podfather logistics technology in bid to boost customer service and delivery operations

La Tua Pasta has rolled out Podfather's logistics software.

Based in London, La Tua Pasta specialises in making fresh pasta to authentic Italian recipes, supplying hotels, independent restaurants, and caterers.

Operating a fleet of delivery vehicles, within the M25, it is using Podfather to plan and optimise routes, provide real-time tracking and notifications, and to capture detailed electronic proof of delivery (ePOD) evidence. Since implementing the system, it has reduced the time and resource required to manage the delivery operation and boosted service with a better flow of information to the customer.

“Before Podfather it could take a couple of hours, every day, to allocate deliveries to drivers and plan routes, and that was with an experienced driver who had been working with us for years,” comments Melinda Nagi, Transportation Logistics Manager at La Tua Pasta.

“Customer queries were also a time and resource intensive issue as, although we did have a system in place, we only captured a signature as proof of delivery and this information was difficult to access and almost impossible to share.” 

Using the software, La Tua Pasta can automatically plan and optimise the schedule for the next day in a matter of minutes. Adjustments can be made to accommodate temporary or agency drivers, and each driver receives their delivery programme, complete with job manifests, via the Podfather app. At the start of each shift a driver is guided through a series of vehicle and welfare checks to ensure the early notification of any potential defects or issues.

Customers are sent an email or text notification, with ETA, and can track the progress of their delivery using Podfather’s Follow my Driver app. Once onsite, drivers capture date, time and geo coded photographs and signatures, to provide evidence of deliveries made, and this information is shared, in real-time, with the back-office team and customer contact. 

“The savings we are making in the planning and execution of our delivery schedule translate into tangible benefits for the business,” says Leonardo Tita, Customer Service Manager at La Tua Pasta.

“We are saving real man hours, every day, putting together delivery routes and allocating them to drivers, and the information we can capture and share through the Podfather system has dramatically reduced the number of calls we get from customers asking about their deliveries and also the time taken to answer the few queries we do now get.”

2025 RTIH INNOVATION AWARDS

Logistics technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.