Five new influencer inspired storefronts go live on Walmart Realm immersive commerce experience

Walmart has unveiled five new virtual storefronts in its Emperia powered Walmart Realm experience, each inspired by trending social aesthetics and brought to life by rising influencers.

These are:

A modern farmhouse with a twist by @izzybecerraaa.

A vibrant, floral showroom from @homewithbao.

A minimalist, gallery space curated by @kee.illena.

A whimsical garden adventure by @madi.alexi.

A serene desert escape designed by @cartii_cartii.

Walmart has also launched Product Sets to allow customers to add curated collections of items directly to their carts with one click for a more seamless shopping experience. Customer favourite features like the Room Randomiser, Custom Influencer Content, and Thematic Mini Games remain at the heart of each influencer storefront, with the aim of making shopping both fun and inspirational.

“With Walmart Realm, we’re reimagining what digital commerce can be: immersive and unexpected. By blending cutting-edge technology with creative storytelling from influencers, we’re creating a new shopping experience that is truly resonating with today’s shoppers,” says Justin Breton, Head of Brand Marketing Innovation at Walmart.

2025 RTIH INNOVATION AWARDS

Immersive commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.