Raya stars as Walmart Unlimited returns with new chapter in gamified mini-series on Spatial

Walmart Unlimited, a new, gamified mini-series, has returned with a second chapter.

This made its debut earlier in the year, brought to you by Walmart, Unity and Spatial in collaboration with animators and producers Martian Blueberry and game development studio PIGIAMA KASAMA.

The first episode introduced characters inspired by Walmart’s real-life suppliers, including A Dozen Cousins founder Ibraheem Basir.

It’s the US retail giant’s latest attempt to tap immersive commerce - a form of online shopping that combines VR with 3D visualisations and gamification - to connect with the next generation of consumers.

Following Milo’s quest in episode one, players can now journey with Raya as she leaps through the portal to meet the powerful mentor Shaira and embarks on a mission to recover the vibrant pigment stones scattered across the enchanted Luna Magic Island.

Fans can help Raya become ‘Unlimited’ by collecting Luna Magic stones, unlocking Ancient Wisdom, breaking open Power Crates with her voice and discovering rare Sparks of Inspiration for major score boosts and hidden surprises.

For the first time, fans can purchase the Luna Magic ‘Goddess Palette’ exclusively in-game after collecting each pigment stone inspired by the collection, or explore the full episode two beauty collection in the Walmart Commerce Hub, featuring brands like like BLK/OPL, Body by TPH, The Lip Bar, and The Shop.

Episode three drops in May.

2025 RTIH INNOVATION AWARDS

Immersive commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.