A challenge solved with Fulfillment by Stadium logistics solution for marketplace vendors now live

Swedish sporting goods retailer Stadium has partnered with PostNord TPL to tackle a major supply chain challenge.

In a LinkedIn post, PostNord TPL said: "Together with Stadium, we have developed a logistics solution for marketplace vendors, where TPL will handle and deliver the items to the end customer. In this way, vendors no longer need to have their own warehouses - a solution that is sustainable both economically and from an environmental perspective."

"For several years, we have had Stadium Connect, a marketplace where brands within sports and sports fashion have the opportunity to sell directly to the customer through our channels,” says Peter Carlson Hellqvist, Supply Chain Development Manager at Stadium.

“Over these years, we have received feedback from some brands that they struggle with shipping directly to the end customer and maintaining our delivery times. Through our partnership with PostNord TPL and their expertise in logistics, we have now solved this challenge.”

"The collaboration with Stadium has worked very well throughout the entire project and together we have successfully developed the concept in a short period of time," says Martina Widler, Project Manager for Fulfillment by Stadium at PostNord TPL. "We currently have implemented three suppliers in the solution and look forward to further growth with more brands."

2025 RTIH INNOVATION AWARDS

Logistics solutions will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which will open for entries in April, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.