Online retailer Oh Polly taps 7Learnings AI powered predictive pricing platform across UK market

Fashion e-tailer Oh Polly has chosen 7Learnings as its pricing technology partner across the UK market.

With millions of customers and a direct-to-consumer model, Oh Polly required a pricing solution that could keep pace with fast moving trends, high SKU complexity, and demand volatility. 7Learnings says it will provide a solution that enables smarter discounting decisions, improved sell-through, and increased profitability across key product categories.

“Oh Polly is a great example of a modern digital brand that understands the power of data and pricing science,” says Felix Hoffmann, CEO and Co-Founder at 7Learnings. “We’re excited to support them in reaching their pricing goals in one of Europe’s most competitive fashion markets.”

The platform enables retailers to simulate pricing scenarios, predict demand changes, and optimise prices dynamically based on business goals.

“With 7Learnings, we can make faster and more informed pricing decisions. Their platform gives us the visibility and precision we need to optimise for both profit and sell-through, especially in a fast paced market like fashion," says Mike Branney, Founder at Oh Polly.

RTIH AI in Retail Awards

RTIH, organiser of the industry leading RTIH Innovation Awards, proudly brings you the first edition of the RTIH AI in Retail Awards, which is now open for entries. 

As we witness a digital transformation revolution across all channels, AI tools are reshaping the omnichannel game, from personalising customer experiences to optimising inventory, uncovering insights into consumer behaviour, and enhancing the human element of retailers' businesses.

With 2025 set to be the year when AI and especially gen AI shake off the ‘heavily hyped’ tag and become embedded in retail business processes, our newly launched awards celebrate global technology innovation in a fast moving omnichannel world and the resulting benefits for retailers, shoppers and employees.

Our 2025 winners will be those companies who not only recognise the potential of AI, but also make it usable in everyday work - resulting in more efficiency and innovation in all areas.

Winners will be announced at an evening event at The Barbican in Central London on Wednesday, 3rd September.