US retailer Brookshire Brothers leverages Cognira PromoAI platform for promotional planning

Cognira has announced a new partnership with Brookshire Brothers, an employee owned grocery retailer in Texas with more than 100 stores. The latter will implement PromoAI, Cognira’s AI powered platform for promotion planning, optimisation and analysis.

“We’re pleased to announce our partnership with Cognira on the implementation of its PromoAI solution,” says John Alston, President and CEO at Brookshire Brothers.

“After extensive research it was clear that the robust capabilities of the Cognira solution were the answer to solving for our promotion management initiatives. Their collaborative approach to understanding our organisation and charting a path for success has been exemplary and we look forward to working together as we continue to innovate in the future.”

“We are excited to partner with Brookshire Brothers, a retailer that shares our commitment to innovation and community,” says Dr. Hatem Sellami, Founder and CEO at Cognira. “PromoAI is built to help retailers like Brookshire Brothers unlock the full value of their promotions through data, automation, and collaboration. We’re proud to support their journey toward smarter, more impactful promotions.”

2025 RTIH INNOVATION AWARDS

AI will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.