Reitan Convenience Sweden expands its RELEX Solutions promotion planning partnership

Reitan Convenience Sweden (RCS), a company operating within the convenience store industry in Sweden with over 400 stores, has announced the expansion of its partnership with unified supply chain and retail planning solution provider RELEX Solutions.

RCS is well known for its Pressbyrån and 7-Eleven brands, which currently use RELEX to evaluate and optimise promotional campaigns.

The company has decided to expand its use of the solution, establishing a single integrated tool to improve promotion forecasting, reduce manual tasks, and increase the profitability of promotions.

Previously, RCS relied on legacy systems and spreadsheets to manage its promotion planning. However, parts of the process were manual and time consuming.

After a vendor selection process, it chose RELEX because of the team’s professionalism, industry knowledge and insights, and reputation for promotion planning optimisation.

“We are excited to expand our partnership with RELEX Solutions and leverage their expertise in automating and optimising the promotion planning process,” says Marie Wedin, Commercial Director at Reitan Convenience Sweden.

“The RELEX powered promotion planning tool will help us improve sales and profitability while minimising manual promotion planning work and eliminating costly errors.”

“Promotion planning is a highly complex and multi-faceted task. Many retailers today are struggling to optimise their promotion campaigns as consumers are more price conscious than ever,” says Richard Daw, SVP Sales, Global at RELEX Solutions.

“It’s thrilling to continue our journey with Reitan Convenience Sweden and help them optimise and integrate their promotion planning process. We are confident that our solutions will drive significant improvements in their operations and contribute to their overall success.”