PLUS Retail expands RELEX Solutions partnership as it taps promotional planning and optimisation solution

PLUS Retail, the third largest service supermarket organisation in the Netherlands, is expanding its partnership with RELEX Solutions. The goal is to optimise promotion planning, management, and the optimisation process. 

PLUS Retail operates in 500+ stores in the Netherlands.

The RELEX tech will be implemented in every store of the PLUS, PLUS Vandaag, and COOP formats across the country.

The retailer began using the RELEX forecasting and replenishment solution in 2021, followed by the implementation of RELEX Space Management capabilities.

Until recently, PLUS Retail managed promotion planning through spreadsheets, a time intensive and resource consuming task prone to errors and offering limited analytical options. 

It needed a tool to help category managers make more evidence-based decisions, optimise planning processes, run more effective campaigns, find the correct price point, and negotiate better deals with suppliers to drive increased revenue and profits while reducing costs. 

PLUS Retail boosts customer experience in 500+ stores by integrating RELEX Promotions Management! Simplified promotion planning for better customer deals. Proud to partner in this innovative journey. #retail #supplychain https://t.co/jhvdy398Dz pic.twitter.com/EJLpP3gPmu

— RELEX Solutions (@RelexSolutions) January 19, 2024

“The impact promotions have on our overall sales is increasing, and it is important for us to create campaigns that address our customers’ needs, enhance efficiency, and reduce errors,” says René Geelhuijzen, CIO at PLUS Retail.

“RELEX has been very accommodating and understanding of the PLUS way of thinking, and the trust we have in them, not only in their exceptional solutions but also in our relationship, has given us the confidence to move forward with this project.” 

“We are extremely excited to further strengthen our partnership with PLUS Retail and extend the scope of the solution with our comprehensive and powerful promotional planning and optimisation solution,” says Jason Berry, SVP Europe at RELEX Solutions.

“We are honoured by the trust they show in RELEX, and we look forward to supporting them on their important journey to optimise their promotion plans and increase their competitive advantage in their market.”