New Look teams with eLocker for roll-out of smart lockers across retailer's distribution centre

New Look has rolled out over 400 smart lockers, in partnership with eLocker, across its distribution centre.

These sit across eight locations in the warehouse, allowing employees access to equipment whenever and wherever they need it.

Rob Galbraith, Head of Supply & Change Management at New Look, says: “In our fast paced distribution centre, we needed a solution that enabled our handheld terminals to be tracked and organised within seconds. eLocker helps us reduce wait times for our New Lookers and makes everyday tasks easier to complete.”

Amperity

New Look reports the implementation of Amperity, an AI powered customer data cloud, integrated with the Databricks Data Intelligence Platform. Amperity was selected earlier this year following results from a pilot programme.

The solution enables New Look to connect data across all customer touchpoints - online and in-store - to better identify high value customers and activate insights in real-time. Results from the pilot indicated a projected return on investment within the first quarter, driven by more efficient marketing campaigns, improved audience targeting, and increased cross-channel conversions.

"With Amperity's AI powered identity resolution, we've uncovered that 3.4 million customer profiles had been fragmented across multiple records," says Jack Freeman, Customer Analytics Manager at New Look. "Most importantly, we discovered that 31% of our top customers were using multiple email addresses, making it nearly impossible to recognise and properly serve our most valuable shoppers."

2025 RTIH INNOVATION AWARDS

Supply chain technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.