New Look fully onboard with TrusTrace supply chain traceability and compliance data management platform

New Look has onboarded its core supplier base to TrusTrace, a platform for supply chain traceability and compliance data management.

The retailer says that it is also committed to ensuring that all future suppliers are onboarded to the platform.

It can use this technology to monitor and manage supplier data with greater accuracy and depth, enabling the business to fully understand and measure the social and environmental impact of its sourcing decisions and meet emerging regulatory requirements.

These insights are also fed through to the retailer’s proprietary Enterprise Data Platform, to allow for real-time changes to its supply chain.

Sue Fairley, Head of ESG, Quality and Sourcing at New Look, says: “We are always looking at ways we can digitally innovate to improve our operations and enhance our sourcing strategy. We were one of the first UK fashion brands to partner with TrusTrace and two years on we have onboarded all of our core suppliers.”

“This is a significant milestone for us and a testament to the collaboration and commitment of our supplier community. With TrusTrace, we can confidently trace our products back through the value chain, support our sustainability goals and ensure we’re operating in a way that’s transparent and accountable.”

Shameek Ghosh, CEO and Co-founder at TrusTrace, says: “New Look has shown a clear commitment to building a future ready supply chain - adopting traceability early and scaling it with intent. Onboarding 100% of core suppliers across all product categories in just over a year from their first engagement is a remarkable achievement, and faster than we typically see at this scale. It’s a testament to their focused execution and strategic vision."

'We see supply chain data as a powerful enabler - not just for sustainability, but for resilience, agility, and smarter decision-making. We’re proud to support New Look on this journey and look forward to the impact this foundation will deliver.”

2025 RTIH INNOVATION AWARDS

Supply chain technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.