AI powered e-commerce technology startup Emfas bags funding from angel investors

Emfas, which connects with e-commerce platforms to unlock AI powered workflows across their product catalogues, has completed a funding round, securing an undisclosed amount from a group of angel investors.

In a LinkedIn post, the company said: “Our mission is simple but ambitious: to help e-commerce brands automate their product catalogues with AI. As Co-Founder and CEO Vidar Trojenborg put it: Just as Shopify solved how to easily create online stores, we want to solve the operational complexity of managing product catalogues - fully powered by AI."

It added: “We’re already partnering with leading brands such as Represent, aim'n, Nudie Jeans, OUR LEGACY and Widforss. A huge thank you to our team, partners, and early adopters who are shaping the future of e-commerce with us.”

2025 RTIH INNOVATION AWARDS

E-commerce will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now closed for entries with our finalists and shortlists being announced this week, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.