CX platform specialist Primis appoints Sebastian Green as Chief Technology Officer

Sebastian Green is joining Primis CX as CTO. His CV includes stints at Club L London, Fox Group International, CurentBody, and Chef Works.

“This is a massive step towards our future goals and vision for the company; more so as we double down in the MENA region for 2026,” says Rebecca Griffiths, Founder and Primis CX.

“To make big moves, you have to bring in some big ballers. Red carpet rolls out for you mate…Sebastian Green, I look forward to working alongside you over the next few months and years ahead.”

Green comments: “I've spent a long time in e-commerce and know how important post-purchase experience really is.”

“Primis CX is solving a pain point that countless brands struggle with: turning that critical moment after checkout into a competitive advantage. I'm excited to work with the team and help brands create those memorable customer experiences that drive loyalty and repeat purchases.”

The idea for Primis was first considered in 2020 when Griffith stepped into the post-purchase customer experience world and saw gaps in the solutions being offered.

Last year, it secured a £2 million funding round led by Fuel Ventures.

"We are thrilled to be leading this funding round for Primis, who are pioneering the future of post-purchase customer experience,” said Shiv Patel, Partner at Fuel Ventures.

“We've been extremely impressed with Rebecca's leadership of the business to date, having delivered significant growth in a capital efficient manner. We see huge potential for the company to positively impact customer experience, by solving a genuine problem through technology and data.”  

2025 RTIH INNOVATION AWARDS

CX platforms will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.