Fuel Ventures heads up £2 million funding round for post-purchase customer experience specialist PRIMIS

Fuel Ventures has led a £2 million funding round for customer experience platform PRIMIS.

The idea of PRIMIS was first considered in 2020 when CEO and founder, Rebecca Griffiths, pictured below, stepped into the post-purchase customer experience world and saw gaps in the solutions being offered.  

In the past 18 months, the startup has launched three products, the main being PRIMIS Track.

It has also signed a partnership agreement with a large UK carrier to support its post-purchase comms journey. The team has grown from a single founder to eight people, including a CPO and COO.

"Fuel Ventures' support is a game-changer, propelling us to new heights and empowering us to redefine the way retailers look at post purchase and final mile communication in greater detail,” says Griffiths.

"We are thrilled to be leading this funding round for PRIMIS, who are pioneering the future of post-purchase customer experience,” says Shiv Patel, Partner at Fuel Ventures.

“We've been extremely impressed with Rebecca's leadership of the business to date, having delivered significant growth in a capital efficient manner. We see huge potential for PRIMIS to positively impact customer experience, by solving a genuine problem through technology and data.”