Egyptian speedy delivery and supply chain tech firm Breadfast bags $50m in pre-Series C funding

Breadfast, an Egypt-based same day delivery and consumer supply chain technology platform, has secured a $50 million pre-Series C funding round involving SBI Investment (Japan), IFC, EBRD, Novastar Ventures, AAIC, Olayan Financing Company (Saudi Arabia),  and existing investors Y Combinator and 4DX Ventures.

Founded in 2017, Breadfast has developed an operating platform that combines demand forecasting, inventory management, quality controlled fulfillment, and optimised delivery. The company currently serves more than 500,000 monthly active customers and offers over 8,000 products across its network.

“We are proud to partner with an outstanding team that is reimagining household commerce through an innovative private label strategy. The Breadfast model delivers quality, speed, and convenience to everyday consumers at scale while significantly reducing food waste,” says Steve Beck, Co-founder and Managing Partner at Novastar Ventures.

“Breadfast is a homegrown champion reshaping how people shop for everyday essentials in Egypt and beyond,” says Ethiopis Tafara, IFC’s Vice President for Africa. “Our investment backs a bold, technology driven platform that is modernising supply chains for consumer markets and accelerating resilient, private sector led growth across Africa.”

“I’m deeply grateful to our customers, investors, and the teams working day and night to build a world class, technology powered supply chain. With this investment, we’re one step closer to our vision accelerating what we’ve always been building: the operating system fo everyday life in Egypt and beyond,” comments Mostafa Amin, Co-founder and CEO at Breadfast

The funding will be used to accelerate Breadfast’s expansion across Egypt, strengthen its supply chain infrastructure, and develop adjacent verticals including private label production, omnichannel retail, and embedded financial services.

2026 RTIH Innovation Awards

Supply chain technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards will open for entries in April. They celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Thursday, 15th October.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.