London based restaurant brand atis gears up to launch app in May built on proprietary technology

atis is set to launch its first customer app this May. Built in-house over the past 18 months, this is powered by atis’ proprietary technology, giving the brand full control over Click and Collect ordering, loyalty and the end-to-end customer journey.

Around 50% of all orders are currently placed digitally, a figure expected to increase further following the launch. By integrating Click and Collect, loyalty and rewards within a single ecosystem, atis says that it is enhancing personalisation and building a more direct relationship with its customers.

The app integrates with the new loyalty programme, atis Insiders, enabling customers to skip the queue, earn and redeem rewards, save favourite build your own orders and access exclusive perks, including future secret menu items.

The company will roll-out a city wide activation across London, which will see 100 QR codes hidden for customers to discover via the app, with free meals available to those who find them first. Those that download the app during launch month will receive £5 off their first order.

Phillip Honer, Co-founder at atis, says: “This is a huge milestone for us as we continue to invest in the customer experience. Building our technology platform in-house gives us the flexibility to innovate faster and create a more personalised experience for our customers.”

“Whilst this will never replace human interaction, it allows for us to give our customers another choice in how they order. The app, coupled with our loyalty programme really is a big moment for us and we are excited for customers to start using it”

2026 RTIH Innovation Awards

Mobile retail will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.