Route hires Arman Panjwani as Chief Financial Officer and Alexandria Orr as VP of Enterprise Revenue

Route, a post-purchase platform used by e-commerce brands, has announced the appointment of Arman Panjwani as Chief Financial Officer and Alexandria Orr as Vice President of Enterprise Revenue.

“As we enter our next phase of growth, we are focused on scaling our operations and deepening our relationships with the world’s largest retailers,” says Eric Kobe, CEO at Route. “Arman and Alexandria bring a wealth of experience in scaling high growth technology companies and driving enterprise excellence. Their leadership will be instrumental as we continue to build the unified post-purchase platform that brands and shoppers rely on.”

Panjwani previously served as Chief Strategy and Financial Officer at LawnStarter. His experience also includes leading corporate finance and investor relations at Snap Inc. during its IPO and foundational growth years, and advising on over $10 billion in M&A at Qatalyst Partners.

“Route has built an extraordinary foundation as the category leader in package protection, order tracking, and returns and exchanges,” says Panjwani. “I am thrilled to join the team at a moment when the company’s financial profile and market opportunity are stronger than ever. I look forward to helping Route navigate its next chapter of scale and long-term value creation.

Orr, meanwhile, brings experience from the likes of Shopify and Salesforce.

“The post-purchase journey has become the new battleground for customer loyalty,” she says. “Enterprise brands are increasingly recognising that a fragmented experience erodes trust and margins. Route’s ability to solve these challenges in one unified platform is a game-changer for the industry, and I’m excited to lead the team that brings this value to the world’s most iconic brands.”

2026 RTIH Innovation Awards

E-commerce will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.