European equestrian retailer Horze keeps faith with poq as it relaunches mobile app on Shopify platform
Poq has announced the relaunch of Horze’s native mobile app, following the equestrian retailer replatforming to Shopify.
Horze, which operates across multiple European markets and beyond, originally selected poq to power its mobile commerce ambitions in 2023 when using a legacy digital platform. However, as part of a broader strategy to deepen direct relationships with customers and deliver a best-in-class shopping experience, it made the decision to move to Shopify, but ultimately chose to stay with poq to deliver on iOS and Android.
“After choosing to continue working together, I can confidently say that this was absolutely the right decision. The level of motivation, ownership, and commitment the poq team demonstrated throughout the project was truly impressive. This clearly shows a strong partnership approach and a shared focus on achieving the best possible outcome,” says Dominik Schlag, CFO, Horze.
2026 RTIH Innovation Awards
Mobile retail will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
