Asda Deliveroo delivery tie up now covers more than 850 stores and a range of over 10,000 products
Asda is expanding its on-demand food delivery service, adding more than 300 superstores to the Deliveroo platform. Shoppers can now order through the Deliveroo app up until 11pm. This latest roll-out brings the total number of Asda locations offering its quick commerce service to over 850 stores.
Barney Burgess, Vice President for Online Grocery at Asda, says: “Our ability to offer customers a broad and ever‑growing range of services is a real strength for Asda, and expanding our partnership with Deliveroo builds on that. We’re focused on making shopping as convenient as possible, and by bringing Deliveroo to even more stores, customers can enjoy great Asda products and value delivered to their doorstep.”
Suzy McClintock, VP Consumer at Deliveroo, says: “Our expansion with Asda is a significant milestone in our continued mission to offer unmatched selection and great value groceries, delivered directly to your door. Now covering more than 850 stores and an increased range of over 10,000 products, we are bringing the ultimate convenience to more households across the UK.”
Amazon Ads
Asda this week announced a partnership with Amazon Ads. This will see the UK grocery giant become the first retailer outside of the US to introduce Amazon Retail Ad Service to its online stores.
Rolling out in phases from Q4 this year, the partnership will use the solution to deliver more relevant ads based on real shopping behaviour and intent. In practical terms, customers who know what they’re looking for will find it faster, while those who don’t will be guided to relevant products in one place, with less effort.
Rachel Eyre, Asda’s Chief Customer and Digital Officer, says: “We serve millions of customers each week and this partnership is about using technology to improve the online shopping experience by helping them to quickly find what they need. At the same time, it creates a stronger retail media proposition, giving our current and future brand partners a more effective way to reach customers, using deeper insight to deliver impactful and measurable campaigns. This builds on the partnership with Ocado we announced recently and is another clear step forward in how we’re using technology to improve the Asda shopping experience.”
“Amazon’s Retail Ad Service gives UK advertisers the signals, measurement and scale they need, in a way that is seamless and familiar from day one. This partnership is a significant step in making Asda the most effective and frictionless place for brands to reach British shoppers.”
For advertisers, the partnership promises clearer insights and better measurement, alongside a simpler way to plan and execute campaigns through familiar Amazon Ads tools and consistent cross-platform reporting. It also enables brands to scale activity across Asda’s platforms and Amazon Ads inventory.
“This partnership is the first of its kind in the UK and will make it easier for advertisers to reach Asda and George shoppers at key moments in their purchase journey,” says Joseph Park, VP, Creative Experiences and AI Solutions, Amazon Ads. “Together, we're helping customers see more of what's relevant to them, and giving brands a simpler and highly effective way for them to consistently show up at the right moment through ad tech they already use and trust.”
