The Magnum Ice Cream Company announces Kinaxis, Microsoft, Salesforce and SAP as key technology partners
The Magnum Ice Cream Company (TMICC) has shared an update on its technology roadmap as it prepares for the planned sunset of key transitional services agreements (TSAs) with Unilever by the end of 2027.
It says that the roadmap is focused on putting in place practical, ready for the future digital foundations across areas including supply chain, sales, finance, procurement and other collaboration functions. As part of this work, the company has reviewed processes across the business to help select simpler, more intuitive systems that can support better visibility, collaboration and execution over time.
Roadmap as follows:
Establishment of simpler systems and capabilities to support key supply chain planning processes, including AI assisted forecasting and weather-based demand insights.
The selective use of AI where it can add practical value over time, helping teams make more informed decisions and simplify processes, including in areas such as forecasting, demand planning, security and cabinet management.
Supporting smarter and more consistent ways of working through more connected systems, with the aim of improving productivity and helping teams respond more effectively to changing business needs.
"Establishing our own technology stack is a significant milestone, and we have chosen partners with the scale and capability to support us over the long-term. As we move forward as an independent business, this roadmap will enable better visibility, planning and decision-making for our teams. This is about more than moving existing processes onto new systems, it is about creating the right digital backbone our people need to make, move and serve ice cream for our customers and consumers around the world,” says Sandeep Desai, Chief Supply Chain & Operations Officer, The Magnum Ice Cream Company.
TMICC has entered into long-term partnerships with a group of six technology providers to build and support its future operating model. The technology stahc is built around four core SaaS technologies - Kinaxis, Microsoft, SAP and Salesforce - brought to life by two deployment partners, Accenture and HCL. These platforms will be introduced in waves across the company over the coming 18 months, with a focus on change support, business continuity and disciplined delivery as TMICC works towards the planned end 2027 TSA timeline.
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
