US retailer Tractor Supply Company teams with Instacart to launch same-day delivery service via 2,400+ stores
Tractor Supply Company, the largest rural lifestyle retailer in the United States, has announced a new nationwide partnership offering same-day delivery from more than 2,400 of its stores through the Instacart app and website.
Customers can now shop Tractor Supply's assortment on Instacart, including pet food and supplies, livestock feed, farm and ranch products, garden essentials, tools and hardware, with delivery in as fast as one hour at no markups.
"We're excited to bring Tractor Supply's trusted assortment of home, animal, and yard products to Instacart customers across the country," says Blake Wallace, Vice President of Retail Partnerships at Instacart. "Tractor Supply is a beloved brand with a broad reach that serves customers in communities of all kinds, and with Instacart, those customers can get what they need delivered to their door in as fast as an hour."
"We're committed to making living the Life Out Here lifestyle easier and more convenient," says Matthew Rubin, SVP and President of Digital & Ecommerce at Tractor Supply Company. "Our partnership with Instacart provides customers with another seamless way to shop Tractor Supply, combining the products they trust with the speed and convenience of Instacart delivery. This partnership also introduces us to millions of Instacart users as a dependable supplier of the products they need to care for their pets, animals and land."
2026 RTIH Innovation Awards
On demand delivery will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
