Therabody taps NetSuite to simplify global operations, create AI powered workflows, and reduce tech costs
Therabody, a specialist in wellness technology, is using Oracle NetSuite. It says that, with NetSuite’s AI powered cloud enterprise resource planning (ERP) system, it has scaled its business by unifying its global operations, automating order management, and increasing productivity across its team.
Founded by Dr. Jason Wersland in 2016, Therabody now sells a portfolio of wellness and recovery products online and in retailers in more than 60 countries across North America, Europe, and Asia-Pacific. As it expanded its product portfolio, distribution channels, and geographical reach, its existing systems and manual processes were making it difficult to keep up with increasing demand as they limited visibility and slowed operations.
“With rapid growth, we’ve seen firsthand how a complex technology stack becomes difficult to scale,” says Yash Murali, Chief Technology Officer, Therabody. “NetSuite has helped us bring our operations together with AI capabilities that simplify and accelerate workflows. We now have a strong foundation to support our next stage of growth, which means our team can spend more time on strategic initiatives that move the business forward.”
“Consumer goods businesses don't have room for inefficiency - the margins are too tight and the complexity is too high,” says Julie Drimel, Senior Vice President of Customer Growth, Oracle NetSuite. “Therabody uses NetSuite to get real visibility and control across its global operations, and they're using AI built into everyday workflows. That's what lets them scale efficiently and get their professional-grade wellness technology into more people's hands.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
