Women's fashion brand Anne Fontaine set to roll-out Infor CloudSuite Fashion ERP solution
Anne Fontaine is gearing up to deploy Infor CloudSuite Fashion, an enterprise resource planning (ERP) solution.
This is part of a project to modernise its information system, with the aim of introducing OMS (order management system) functionalities, i.e. automated tracking and management of sales, orders, inventory and order fulfilment, all with a view to creating a truly omnichannel customer experience.
With 350 employees and sales of €60 million, the company is present in Asia, the United States and Europe through 15 subsidiaries and some 50 boutiques (mainly in its own name).
All of Anne Fontaine's creations are designed in France, in the founder’s Honfleur workshop.
Ari Zlotkin, CEO at Anne Fontaine, comments: "Our brand has been gradually built up over time and, as our needs evolved, our system became increasingly obsolete. Today, manufacturing is at the heart of the issues facing brands, and we want to quickly gain in efficiency by equipping ourselves with a modern, scalable ERP solution."
The firm called on Prodware to identify all of its needs and select various suppliers.
The Infor solution was chosen at the end of 2022, in view of its functional richness and its ability to evolve in the multi-tenant cloud for greater modularity and interoperability (notably with marketplaces).
The roll-out of Infor CloudSuite Fashion is scheduled for the end of 2023 in France and the United States, then in other countries, within a cloud environment hosted by AWS (Amazon Web Services). ELCIMAÏ Group, a long standing Infor integrator partner, will conduct the implementation.
Bruno Kientzel, Managing Director at ELCIMAÏ Business Solutions, comments: "This is a particularly ambitious digital transformation project in the Infor cloud, with a very broad application and geographical scope at the outset, the first batch integrating logistics flows for 16 subsidiaries in 13 countries, and the implementation of international finance for seven subsidiaries in four countries.”
“Added to this is the integration of almost 50 boutiques, checkout management, five marketplaces, an e-commerce site, PLM (product lifecycle management), a warehouse management system in the US and the dematerialisation of supplier invoices. This project is in line with our strategy of carrying out significant international digital transformation projects based on the Infor CloudSuite."
Philippe Maillet, Infor's Sales Director for Channel in France & Iberia, says: "Our solution enables fashion brands to manage all their activities — accounting, production, purchasing, inventory and warehouse management — within a single, integrated solution and, de facto, to manage all their intersubsidiary flows, as well as localisation and compliance obligations at country level."
The company is also working on other parallel projects, such as implementing a new customer relationship management (CRM) system, and developing interfaces between Infor's solution and other applications:
These include C-DESIGN PLM software (which organises product development data into a single interface for monitoring the progress of a collection), the Magento e-commerce platform, Yourcegid Retail Y2 store management and omnichannel control software, and, eventually, a solution for dematerialising invoices.
Zlotkin concludes: "We are enthusiastic and eager to have access to all these modern tools, which should enable us not only to improve performance and customer satisfaction, but also to develop our market share by increasing our online sales, thanks to an accurate, real-time view of our stocks.”
“The development of e-commerce is one of our main concerns, although all the points, such as CRM, PLM and tax compliance, should also contribute to the success of this project.”
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