Barbour becomes the first to tap new modular retail display system designed to reduce store refits
Barbour has become the first brand to use a new British designed modular retail display system that, according to those involved, enables retailers to refresh stores without replacing entire fixture schemes, helping cut the cost, disruption and waste associated with repeated refits.
The ReFrame system, designed, developed and manufactured by Ripple, has made its commercial debut at Blenheim Palace, where it has been used to create a dedicated Barbour retail destination within the visitor attraction's existing store.
David Wolfenden, Managing Director at Ripple, says: “Retailers are refreshing stores more frequently than ever before, but many are still replacing perfectly good fixtures every time layouts change. We developed ReFrame to offer a more flexible alternative.”
“By retaining the core framework and changing only the merchandising elements, retailers can adapt stores quickly, reduce waste, minimise disruption and protect their investment for the long-term. The first commercial use of ReFrame within the Barbour retail space at Blenheim Palace demonstrates how the system can deliver a premium branded retail environment that is designed to adapt over time.”
Judy Bendall, Head of Retail at Blenheim Palace, says: “We'd been looking for some time for new fixtures and fittings for our Barbour retail space, but we were struggling to find a solution that offered the quality and flexibility we needed. The installation process was incredibly smooth, with most of the units pre-assembled, so the whole display was installed and ready within just a few hours. The finished result has completely elevated the clothing area, creating a professional retail environment that both our staff and senior management team love.”
“Customers can now see the products much more clearly, making the space easier to shop. The flexibility of the system is a real advantage too. We can easily add or remove shelving, reposition display arms and adapt the layout as our stock changes. It’s a high quality solution that offers excellent value for money, and I’d happily recommend it to other retailers.”
2026 RTIH Innovation Awards
Physical stores will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
