Sheffield Wednesday supporters have been taking part in a trial of the football club’s new E-cash system.
This was tested out in the Grandstand on Saturday when the Owls hosted Barnsley. It can be used to pay for food and drink as Sheffield Wednesday moves towards Hillsborough being the first cashless stadium in the UK. Users hand their Team Card to the sales assistant who debits their card with the value of the purchase. Anyone with a Team Card (Season Ticket holder, Member or Owls Foundation Member) is already registered for E-cash. Topping up and checking balances takes place at designated loading stations.
The system will be rolled out across the stadium in the near future. An online application is being developed so fans can register online and top up from a debit or credit card and view their E-cash balance. When fully up and running, loading stations will appear in the Owls Megastore, Ticket Office, South Stand concourse, Grandstand concourse, North Stand concourse and Kop concourse. Supporters can also make purchases within the stadium using debit/credit cards/contactless payments and, for the time being, with cash.
The club says: “Ultimately, we aim for Hillsborough to become completely cashless for ease of purpose and to enhance the whole matchday experience for supporters.”