Asos launches Snapchat Promoted Stories

Asos and HBO are among the first brands in the world to tap into Snapchat’s new Promoted Story format.

Peter Sellis, Director, Revenue Product, Snap Inc, comments: “Our advertising partners have been asking for ways to tell deeper stories on mobile. Promoted Stories offer marketers access to the same Stories format used by our community, combined with the reach and placement enjoyed by publishers on the app.”

In the UK and France, Asos has come up with a Christmas party-related Story, highlighting a series of 'night out-worthy' looks that encourage guilt-free shopping over the Black Friday weekend. Leila Thabet, Global Content and Engagement Director, Asos, says: "We’re excited to be one of the first brands to launch Promoted Stories and hope we can do it in a way that’s fun and engaging for the people out there who love Asos.”

In the US, HBO is running a Promoted Story, detailing the reasons why people should stay inside this Black Friday, and linking to free episodes of Game of Thrones, Insecure and Westworld.