Record Black Friday/Cyber Monday on the cards
Brits are set to spend a record £4.5 billion during Black Friday and Cyber Monday 2017, according to research by price comparison site, finder.com. Its survey of 2,000 adults shows that consumers are looking to splash out over £300 on average this year, having saved for weeks, sometimes months in advance for the event.
Men are planning to spend over £166 more than women. Londoners will spend the most out of all regions in the UK, around £533.53, which is almost three times more than those in the West Midlands, (around £188.11 on average). 14.8 million Brits have been holding off from making purchases for months in advance in order to take advantage of the sales.
Jon Ostler, CEO at finder (UK), says: “We know that impulse spending is a guilty pleasure for 86.5% of Brits, so considering £4.5 billion only takes into account planned purchases, we’re expecting a significant increase in Black Friday and Cyber Monday spending this year. It’s easy to get caught up in the hype surrounding these sales so in order to avoid spending more than your budget can allow, it’s worth preparing ahead. Make lists, do your research on prices early, try to avoid those impulse-buys, and you’ll not only avoid over-stretching yourself, but you’ll feel smug in the knowledge that you’ve nabbed a bargain deal.”