Samsung sets sights on Taiwan

Samsung sets sights on Taiwan

Samsung continues to expand the reach of its mobile payments service. As it gears up for a launch in France and the UK, the company has also kicked off a Samsung Pay pilot in Taiwan, with an official roll-out set for later this month.

The likes of Union Bank of Taiwan, E.Sun Bank, Taishin International Bank, Citibank, Standard Chartered, Cathay United Bank and Taipei Fubon Bank are onboard. More banks are due to be announced in the near future.

Samsung smartphones are the top seller in Taiwan, enjoying a 22% market share in 2016, while Apple (who recently launch Apple Pay in the country) came in second with 20%, according to an International Data Corporation (IDC) research report.

Last month, Samsung announced it will also expand its mobile payments offering to Sweden, United Arab Emirates, Hong Kong and Switzerland, meaning it will be available in 17 countries.

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