Shopping across multiple channel now the norm, BookingBug
Despite the increasing popularity of online shopping, physical stores are still the main buying channel for 52% of consumers in the US and 41% in the UK, according to BookingBug research.
A survey of 2,000 people across the US and UK found that 73% research online before buying in-store and 54% research in-store before buying online. It also revealed a gap between demand and reality when it comes to in-store events; 68% would attend hosted events by retailers, but only 23.5% have ever been invited to one.
“The biggest retailers in the world have already discovered the formula to make consumer offline engagement a crucial and valuable asset; you do not need to discount prices and compromise margins to get consumers into a store but provide them with a clear reason to spend time visiting. If retailers know that customers do research in-store before buying online, then it makes sense to create services that will make that insight easy to consume,” says BookingBug CEO Glenn Shoosmith.
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Amazon has launched its Everyday Essentials Week, a new deals event live from 00:00 Wednesday 21st May to 23:59 27th May 2025, which will see great deals across the most popular popular categories, including beauty, grocery, health & personal care, and pets. Photo by Daniel Lewis/ Amazon
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