Shopping across multiple channel now the norm, BookingBug

Shopping across multiple channel now the norm, BookingBug

Despite the increasing popularity of online shopping, physical stores are still the main buying channel for 52% of consumers in the US and 41% in the UK, according to BookingBug research.

A survey of 2,000 people across the US and UK found that 73% research online before buying in-store and 54% research in-store before buying online. It also revealed a gap between demand and reality when it comes to in-store events; 68% would attend hosted events by retailers, but only 23.5% have ever been invited to one.

“The biggest retailers in the world have already discovered the formula to make consumer offline engagement a crucial and valuable asset; you do not need to discount prices and compromise margins to get consumers into a store but provide them with a clear reason to spend time visiting. If retailers know that customers do research in-store before buying online, then it makes sense to create services that will make that insight easy to consume,” says BookingBug CEO Glenn Shoosmith.

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